A branding journey into a connected and immersive future
Aiming to establish a brand identity that resonates with innovation, reliability, and a forward-thinking approach, we seek to meet the evolving needs of the dynamic technological landscape in the IC chipset industry.
In meeting the rising demand for customized chipsets driven by AIoT and the Metaverse, our concept revolves around the imaginative possibilities of the Metaverse.
We envision and cater to the imaginative possibilities of the Metaverse, ensuring strategic synergy for the evolving technological landscape.
Establish a dynamic identity that reflects leadership in silicon solutions for emerging technologies.
The logo is composed of the letters S-I-M from Simbury. Departing from traditional color schemes, we embrace a psychedelic palette for Simbury. This approach aims to ignite the imagination of an immersive experience. These vibrant hues are inspired by the colors found in an integrated circuit die.
The chosen color palette suggests that Simbury is not just a semiconductor corporation but a bold trailblazer, undeterred by conventions. Consequently, we believe that a more dynamic identity will convey to our audience that Simbury strives to be the leader in silicon solutions for emerging technologies.
Crafting a distinctive logo to establishing an overall brand aesthetic.
In our branding initiative for Simbury, we've covered a comprehensive scope of work. Notably, from crafting a distinctive logo to establishing an overall brand aesthetic, detailed guidelines, and collateral materials, our work reflects a commitment to innovation and reliability. The culmination is a dynamic website that serves as a digital hub, encapsulating the brand's essence and technological prowess. This comprehensive scope aims to create a lasting, impactful brand identity across diverse touchpoints.
- Research & Insights
- Brand Positioning
- Purpose, vision & values
- Tagline
- Brand Look & Feel
- Logo & Wordmark
- Typography
- Art Direction
- Brand guidelines
- Collaterals
- Promotional Materials
- Website