DISCOVER PROJECT
Experience
The Breast Care Fun Fair, a series of roving exhibitions held in shopping malls across various districts, had a primary objective: to actively promote public awareness about breast cancer.
The public is invited to participate in the photo contest 'Share Love, Share Care,' featuring the heart-shaped ribbon created by QUECO specifically for this campaign.
Strategy
Featuring an eye-catching focal point—an iconic pink ribbon with a twist, pastel flowers, and butterflies at the front, along with canvas information panels and an interactive wheel at the corner.
Our design is centered around the mission to spread breast health information and raise awareness of the importance of regular breast screening.
Breast Care Fun Fair
Unveiling Creative Excellence Together
In addition to providing exhibition design, production, and coordination for all shows, our goal is to enhance public interest and knowledge about breast cancer. Moreover, in order to create a more approachable and engaging experience, we decided to replace lifelike breast cancer symptom images with our own illustrations. This approach aims to make people more willing to learn about breast cancer and its symptoms in a less intimidating manner.
- Art Direction
- Exhibition
- Campaign
- Production
- Illustration
Results
QUECO is honored to be the main partner in this meaningful project, collaborating closely with the Hong Kong Breast Cancer Foundation to introduce their services and actively raise awareness about breast cancer in Hong Kong.
