Béaba, known globally for luxurious, innovative, French-designed baby products, began with the Babycook, a revolutionary cooking-mixing appliance in the baby-care world.
Before embarking on the design process, we thoroughly explored all the Béaba products in their showroom. Additionally, we actively engaged with some products as real users, gaining a profound sense of what makes them special. Our task was to translate this understanding into the packaging design.
Our meticulously designed packaging not only elevates brand identity but also captivates consumers, ensuring a lasting impression that resonates beyond the initial encounter.
Art DirectionCreative visual PackagingCollaterals
The French Béaba Day is a limited edition that requires new packaging for various bundles. To infuse a distinct identity, we boldly suggested incorporating a bright pink color, deviating from their usual pastel color palette. The addition of blue and white aims to represent the French touch.
Inspirations
QUECO brings uniqueness to BEABA's packaging with a vibrant red, white, and blue palette, inspired by France's national colors. Moreover, abstract lines echo the innovation of BEABA's hero product, the steam cooker (Babycook). This distinctive design not only showcases brand identity but also highlights the bundled steam cooker, ensuring a visually appealing and memorable consumer experience.
This French Béaba Day set was so loved by working parents and it sells out quickly. Limited Edition plays a key role in keeping Béaba exciting for consumers, and it helps to grow the sales as well. We continue to work with Béaba and to create more beautiful packaging.
