HGC set out to create a captivating advertising truck to effectively communicate its expanded global presence. This approach not only captures attention but also educates the audience about HGC's extended international reach.
The task is straightforward but challenging: our mission is to design a visually striking advertising truck that adheres to road traffic regulations, ensuring maximum impact.
In response to this challenge, QUECO crafted a massive, attention-grabbing optical illusion using fiber optics to convey the intended message. Simultaneously, practical graphics were employed to visualize HGC's services and its expansive global footprint.
QUECO worked closely with the production vendor to solve the technical issues of decorative lightings. Despite many limitations, client is happy with the overall result.
QUECO received positive feedback from our client and road users alike. This encouraging response motivates our team to continue delivering excellence in our upcoming truck activities.
- Art Direction
- Promotional Materials
- Campaign
- Creative Visual
- Production
