Driving further AI revolution

Strategic Branding

Client

ACCESS
ACCESS is a global research hub that advances IC design and automation. Additionally, it aims to enable innovative data-centric computing paradigms for diverse AI applications.
The image illustrates QUECO STUDIO's expertise in Creative and Design through a visually striking and meticulously crafted user interface. The design showcases a harmonious blend of colors, typography, and graphics, reflecting the agency's commitment to innovative and visually captivating solutions. With careful attention to detail, QUECO STUDIO brings to life a dynamic and engaging creative experience, capturing the essence of their strategic approach in branding and design for the global research hub, ACCESS.
Immerse yourself in the refined aesthetics of the ACCESS center's lobby, captured in this image by QUECO STUDIO. From the carefully selected color palette to the distinctive design elements, the atmosphere exudes the strategic branding project's commitment to elevating the visual identity of ACCESS, a global research hub specializing in IC design and automation.

We incorporated cutting-edge technology, innovation, and the transformative power of artificial intelligence into our design. Consequently, we ensured a seamless blend of advanced features and modern aesthetics.

Brand strategy
Brand Look & Feel
Logo & Wordmark
Typography
Art Direction
Brand guidelines
Collaterals
Website design
Creative visual
Inforgraphics

Established in 2020 under InnoHK, ACCESS, the AI Chip Center for Emerging Smart Systems, operates as a global research hub supported by the HKSAR Government. Furthermore, as an integral part of The Hong Kong University of Science and Technology (HKUST), ACCESS collaborates internationally to drive advancements in IC design and cutting-edge design automation technologies.

This visually captivating brochure cover, crafted by QUECO STUDIO for ACCESS, seamlessly merges branding, identity, and design. The modern and professional layout highlights the global prowess of ACCESS, a leading IC design and automation research hub based in Hong Kong. QUECO STUDIO's meticulous attention to detail shines through, creating a compelling visual narrative that embodies innovation and creativity.
The image is a close-up of a person holding a AI IC Chip. The focus is on the person's hand, fingers, and nails. This visual is part of a branding project for a company called ACCESS, which is a global research hub for IC design and automation.

The AI-Generated World of the Future

Through comprehensive research, we explored the intricate connection between artificial intelligence and art. Consequently, delving deep into the synergies that shape our understanding, we uncovered profound insights that inform our approach to merging AI and artistic expression.

Explore the intricate details of QUECO STUDIO's artistry in designing ACCESS's business card. A perfect synergy of branding, identity, and creativity is revealed in the sleek white backdrop, adorned with a bold black and red logo, and essential contact information. This card, radiating professionalism, mirrors QUECO STUDIO's expertise and underscores ACCESS's global prominence in IC design and automation.
QUECO STUDIO unveils a dynamic billboard design for ACCESS, a global IC design and automation research hub. This masterpiece, born from a strategic branding initiative, seamlessly integrates branding, identity, and design elements. The color palette is a symphony of sophistication, reflecting QUECO STUDIO's commitment to innovative visual solutions. The image captures the essence of Hong Kong's creative landscape and ACCESS's role as a cutting-edge research entity.
The image is a design concept -
The image is a graphical user interface, a Visual design explanation, showcasing machine learning-generated images created through a GAN model to represent the brand core idea. The visuals include professional person images, Bauhaus-style graphics elements, and a focus on seeing the world through the eyes of Al. The design is part of a strategic branding project for the client company ACCESS, a global research hub focused on advancing IC design and automation.

Inspirations

Armed with the insights, we explored the potential for AI chips to boost efficiency in generative art creation. Moreover, harnessing generative art's reliance on AI chips' computational prowess, we discovered inspiring and validating innovative applications in AI chip design.

The image is a color palette for the brand ACCESS, created as part of a Strategic Branding project by QUECO STUDIO. It includes the color names, Pantone numbers, RGB values, HEX codes, and CMYK values for each color. These colors are designated for use in the company's materials such as booths, signage, brochures, and documents. The brand's color palette consists of the colors Cashmere, Flamingo, Curious Blue, Biloba Flower, Citrus, and Zima Blue.
The image contains the brand guidelines design for ACCESS, a global research hub focusing on IC design and automation. It includes details about the brand's logo, color codes, supporting graphics, photography style, and typography. The content provides recommendations for creating visual material and maintaining brand consistency across different mediums and audiences. It also emphasizes the importance of capturing the energy and expertise of research activities through photography. The image seems to be part of a Strategic Branding project created by QUECO STUDIO for the client ACCESS.
In this Strategic Branding project by QUECO STUDIO for ACCESS, a global research hub in Hong Kong specializing in IC design and automation, the image showcases a bilingual logo variation. The design incorporates both Traditional and Simplified Chinese, along with English, emphasizing creativity and visual appeal.

In our design concept, we leverage generative art to craft a unique visual identity for our brand. Merging human creativity with machine intelligence, we employ dynamic algorithms to generate visually striking, ever-changing brand images.

The image is a long hallway with glass doors. Featuring a entrance sign design, The entrance sign reads
The image appears to show a person holding a Tote bag produced by a company called ACCESS. The bag seems to be a part of a branding project created by QUECO STUDIO for the client ACCESS, a global research hub that advances IC design and automation. The focus is on the creative design, color, and visual vibes of the bag.
In this image, QUECO STUDIO presents a billboard design for ACCESS, a global research hub specializing in IC design and automation. The Strategic Branding project highlights the synergy of branding, identity, and design in a visually compelling manner. The color palette and creative elements reflect a distinct visual identity, capturing the essence of Hong Kong's dynamic innovation scene.
The image is a graphical user interface of the website http://inno-access.hk. It features the website's navigation menu, including sections such as
The image is a graphical user interface for the website http://inno-access.hk. It features menu options such as
The image is a screenshot of the graphical user interface of the website http://inno-access.hk, which is the website for the client company ACCESS. The website appears to focus on showcasing information about the company, including sections such as ABOUT ACCESS, NEWS & EVENTS, RESEARCH, CAREERS, and CONTACT US. The design emphasizes creativity, color, and visual elements. The content of the screenshot seems to be related to the company's focus on advancing IC design and automation.
The image showcases the main logo design for ACCESS, a global research hub specializing in advancing IC design and automation. Crafted by QUECO STUDIO as part of a strategic branding initiative, the design embodies a harmonious blend of font, graphics, and a sophisticated white color scheme.

The modern typography highlights a discreetly integrated 'AI' in our logo design, emblematic of the center's primary focus.

The image is a mobile version website interface design for the company ACCESS, which is a global research hub focused on advancing IC design and automation. It features a graphical user interface with text and navigation elements. The image also includes a person holding a mobile phone.
The image is a poster design for the company ACCESS, featuring AI generative art. It was created as part of a Strategic Branding project by QUECO STUDIO. The design focuses on creative elements, color, and visual vibes, and is related to the company's work in IC design and automation.
The image depicts a group of staffs.It is described as blurry, abstract, and artistic, with a focus on light. The image is part of a strategic branding project for a company called ACCESS, created by QUECO STUDIO, and is intended to convey creative visual of the company's brand.
QUECO STUDIO presents an iconic design for the ACCESS logo, a visual testament to strategic branding excellence. The image encapsulates the essence of ACCESS, a global research hub in IC design and automation, through a meticulously crafted logo that reflects the core values of branding, identity, and design sophistication.
The image shows a man wearing a staff uniform from ACCESS. The shirt is part of the staff uniform for the company ACCESS, a global research hub focused on IC design and automation. This is a Strategic Branding project created by QUECO STUDIO for ACCESS.
The image is a poster design for the company ACCESS, featuring a timeline and text related to driving innovation and a revolution in smart systems. It is a part of a strategic branding project by QUECO STUDIO for the client ACCESS, a global research hub for advancing IC design and automation. The focus is on the creative design, color, and visual vibes, with details of the street, clothing, art, and a person included in the image.
The image is a billboard design for a company called ACCESS, which is a global research hub focused on advancing IC design and automation. The design is a part of a Strategic Branding project created by QUECO STUDIO for the client. It features a focus on creative design, color, and visual vibes. The main content of the billboard includes text related to data-centric smart systems, artificial intelligence, and emerging computing paradigms.
The image is a close-up of a staff card belonging to ACCESS, a global research hub specializing in IC design and automation. The card features contact information including the company's address, phone number, email, and the name of the project manager. The card's design is on creativity, color, and visual elements.

The incorporation of generative art epitomizes our cutting-edge and forward-thinking identity in artificial intelligence. Each visual piece becomes a dynamic expression of our innovative spirit, showcasing our commitment to pushing the boundaries of AI creativity.

In this striking billboard design, QUECO STUDIO integrates branding, identity, and design to propel ACCESS, a global IC design and automation research hub, into the forefront. The dynamic interplay of colors and typography captures the essence of Hong Kong's creative spirit, showcasing QUECO STUDIO's meticulous attention to detail and commitment to innovative visual storytelling.
The image features a subtly crafted brochure by QUECO STUDIO for ACCESS, spotlighting the QUECO STUDIO and ACCESS logos. Merging creativity, design, and color seamlessly, the brochure reflects the strategic branding initiative. The design exudes a refined professionalism, staying true to the branding, identity, and design focus of ACCESS, the global research hub.
The image showcases a brochure designed by QUECO STUDIO for ACCESS, featuring detailed text on services and products, emphasizing

Pushes the boundaries of technological and artistic realms

We ensure a distinctive and adaptable aesthetic, symbolizing the continuous evolution and boundless potential of the brand. Additionally, at the forefront of our design philosophy, our commitment to innovation and creativity remains unwavering.

This image features the meticulously crafted envelope and letterhead design for ACCESS, a global research hub in IC design and automation. QUECO STUDIO, in a strategic branding initiative, excels in capturing the essence of the company through a clean, professional layout. The design includes vital contact details, harmonizing branding, identity, and design elements seamlessly.
Unveils the entrance design of ACCESS, a prominent AI chip center specializing in emerging smart systems. The spacious room, adorned with modern interior aesthetics, features a grand glass door and wall, exuding an atmosphere of innovation and sophistication. QUECO STUDIO's strategic branding for ACCESS seamlessly integrates the elements of branding, identity, and design into the architectural narrative.
This detailed image showcases a MacBook Pro screen displaying QUECO STUDIO's masterful PowerPoint cover design for ACCESS, a global research hub specializing in IC design and automation. The note on the screen provides instructions for inserting content page titles, emphasizing QUECO STUDIO's commitment to strategic branding.
This detailed image showcases a MacBook Pro screen displaying QUECO STUDIO's masterful PowerPoint cover design for ACCESS, a global research hub specializing in IC design and automation. The note on the screen provides instructions for inserting content page titles, emphasizing QUECO STUDIO's commitment to strategic branding.
The image captures a person walking on the stairs while holding a stylish tote bag featuring the distinctive design created by QUECO STUDIO for ACCESS. This bag reflects the creative and vibrant branding associated with ACCESS, a global research hub specializing in IC design and automation based in Hong Kong.
NEXT PROJECT.

Driving further AI revolution

ACCESS
Strategic Branding