Driving further AI revolution

Strategic Branding

Client

ACCESS
ACCESS is a global research hub that advances IC design and automation. Additionally, it aims to enable innovative data-centric computing paradigms for diverse AI applications.

We incorporated cutting-edge technology, innovation, and the transformative power of artificial intelligence into our design. Consequently, we ensured a seamless blend of advanced features and modern aesthetics.

Brand strategy
Brand Look & Feel
Logo & Wordmark
Typography
Art Direction
Brand guidelines
Collaterals
Website design
Creative visual
Inforgraphics

Established in 2020 under InnoHK, ACCESS, the AI Chip Center for Emerging Smart Systems, operates as a global research hub supported by the HKSAR Government. Furthermore, as an integral part of The Hong Kong University of Science and Technology (HKUST), ACCESS collaborates internationally to drive advancements in IC design and cutting-edge design automation technologies.

The AI-Generated World of the Future

Through comprehensive research, we explored the intricate connection between artificial intelligence and art. Consequently, delving deep into the synergies that shape our understanding, we uncovered profound insights that inform our approach to merging AI and artistic expression.

Inspirations

Armed with the insights, we explored the potential for AI chips to boost efficiency in generative art creation. Moreover, harnessing generative art's reliance on AI chips' computational prowess, we discovered inspiring and validating innovative applications in AI chip design.

In our design concept, we leverage generative art to craft a unique visual identity for our brand. Merging human creativity with machine intelligence, we employ dynamic algorithms to generate visually striking, ever-changing brand images.

The modern typography highlights a discreetly integrated 'AI' in our logo design, emblematic of the center's primary focus.

The incorporation of generative art epitomizes our cutting-edge and forward-thinking identity in artificial intelligence. Each visual piece becomes a dynamic expression of our innovative spirit, showcasing our commitment to pushing the boundaries of AI creativity.

Pushes the boundaries of technological and artistic realms

We ensure a distinctive and adaptable aesthetic, symbolizing the continuous evolution and boundless potential of the brand. Additionally, at the forefront of our design philosophy, our commitment to innovation and creativity remains unwavering.