DISCOVER PROJECT
Gondola End Display at City’Super
Our attention-grabbing showcase is designed to leave a lasting impression, making it an essential focal point for enthusiasts seeking premium spirits.
Through the strong brand colours used and the high quality of craftsmanship, we made sure it is eye-catching and recognisable to the liquor lovers.
Art DirectionPOSM DesignProductionProduction Management
To boost brand awareness in Hong Kong, Wuliangye has once again chosen QUECO to provide Point of Sale Materials (POSM) services for their flagship product at City'super Causeway Bay, Hong Kong. Our collaboration aims to elevate the visibility of Wuliangye's hero product, ensuring a strong and impactful presence in the local market.
Inspirations
Working within the constraints of the existing display area, which featured fixed structures that couldn't be removed, QUECO employed innovative techniques to seamlessly integrate our showcase. The challenge was to fit the display within the fixed structure and ensure it blended seamlessly without drawing attention. Through meticulous craftsmanship, we successfully harmonized the showcase with the existing structure, creating a unified and aesthetically pleasing display that appears as one cohesive piece.
Utilizing vibrant brand colors and exceptional craftsmanship, we ensured that our design not only captures attention but also remains memorable for wine enthusiasts. The combination of strong brand hues and top-tier quality guarantees an eye-catching and recognizable presence that resonates with aficionados of fine wines.