GDC wanted to keep the iconic elements that we created for them from last year, and we continued to make the booth to be the landmark of the show.
Similar to last year, our team did not have much time to set up this complex booth, not to mention the movie theatre, numerous servers and expensive projectors that were newly add to the stand this year, making construction and set-up time very precious.
Our design is to combine GDC’s game-changer CA2.0 and its latest GoGoCinema solution under one roof, so the guests can perceive the new direction that GDC is aiming for.
Strategy
Having the live demonstrations of the CA2.0 20-screen Cineplex staged at the centre of the booth, with enormous projectors by its side, and the GoGoCinema theatre at the other end, it was truly a cinematic stand.
GDC GoGoCinema theatre
With the trust and support of GDC, we’re looking forward to creating a new look for them in the next CineAsia.
- Art Direction
- Exhibition design
- Production
- Production Management