During the coronavirus pandemic, Caerux Pro reacted quickly when it escalated. The vision for the company was to start with the world’s most in demand item.
And eventually launch a range of Caerux Pro-branded personal protective equipment, with the whole gamut of medical and healthcare products to follow.
We developed the brand by establishing a name, tagline, visual identity, packaging and collateral designs to create a globally relevant image.
As one of the many face masks brands in the market, our main challenge was to make the brand stand out from the rest with a trustworthy, approachable and recognizable image.
Also, while they were keeping up with the demand for face masks, we were also working against the clock to catch up with the production schedule.
- Strategic Branding
- Research & Insights
- Purpose, vision & values
- Naming & tagline development
- Brand Look & Feel
- Logo & Wordmark
- Typography
- Art Direction
- Brand guidelines
- Collaterals
- Packaging
- Website
Face mask is only the first launched item, other Caerux Pro-branded items are in the works. The design will continue to show our care for public health and embrace the new normal with a positive mindset.
