AlphaStep | Brand Development
AlphaStep | Brand Development
AlphaStep | Brand Development
AlphaStep | Brand Development
#QUECOSTUDIO #BrandExperience #AwardWinningAgency #Creative #Design #Branding #HongKong #BrandDevelopment #Logo #Identity #VisualIdentity #BrandStrategy #BrandGuideline #Signage&Wayfinding #Space&Interior #InteriorDecoration #Alphastep #fitnessfoundry #forginggreatness #fitnessjourney #Gym #Sport #Kids #funimmersivetraining #ninjawarrior #YouthEducation #PhysicalTraining #Incorporateskills #Mental-well-being #品牌體驗 #獲獎公司 #創意 #設計 #品牌 #香港 #品牌開發 #商標 #視覺識別 #品牌策略 #品牌指引 #標牌和尋路系統 #空間與室內設計 #室內裝飾 #健身 #鑄造 #鍛造卓越 #健身之旅 #健身房 #體育 #孩子 #有趣的訓練 #忍者戰士 #青年教育 #體育訓練 #綜合技能 #精神健康
AlphaStep | Brand Development
Brand Development, Visual Identity, Space & Interior
QUECO STUDIO | Award Winning Brand Experience Agency | Award Winning | Transform Awards | Best Brand Experience | EXHIBITION MARKETING | Themed Exhibition | Trade Show | Conference & Seminar | Pop-up Store | Expo | EVENT MARKETING | Brand Activation | Corporate Event | Grand Openings | Product Launch | Roadshow | SPACE & INTERIOR | Retail Environments | Visual Merchandising | Interior Decoration | Display Stand | Point of Sales Materials | BRANDING | Brand Strategy | Logo & Brand Guideline | Visual Identity | Signage & Wayfinding | Graphics & Packaging | COMMUNICATION | Integrated Marketing | Interactive Marketing | Experiential Marketing | Social Media & KOL Marketing | Photography & Video Production | Company | QUECO STUDIO | QUECO | STUDIO | Hong Kong | HK | Agency | Brand | Branding | Creative | Design | Designer | Experience | Experiences | Experiential | Brand experience | Brand experience hong kong | Brand experience agency | Brand experience agency hong kong | Brand experience company | Brand experience company hong kong | Exhibition design | Exhibition design hong kong | Exhibition management | Exhibition design agency | Exhibition design agency hong kong | Exhibition design company | Exhibition design company hong kong | Event Design | Event Design hong kong | Event Management | Event design agency | Event design agency hong kong | Event design company | Event design company hong kong | Space & Interior Design | Space & Interior Design hong kong | Space & Interior design agency | Space & Interior design agency hong kong | Space & Interior design company | Space & Interior design company hong kong | Branding Design | Branding Design hong kong | Branding Management | Branding Development | Branding design agency | Branding design agency hong kong | Branding design company | Branding design company hong kong | Graphic Design | Graphic Design hong kong | Graphic design agency | Graphic design agency hong kong | Graphic design company | Graphic design company hong kong | 得獎品牌體驗公司 | 獲獎 | 最佳品牌體驗 | 展覽營銷 | 主題展覽 | 貿易展覽會 | 會議與研討會 | 快閃店 | 博覽會 | 活動營銷 | 品牌激活 | 公司活動 | 隆重開幕 | 產品發布會 | 路演 | 空間設計 | 零售環境設計 | 視覺營銷 | 室內裝飾 | 展示陳列設計 | 輔助銷售物料 | 品牌建構 | 品牌策略 | 商標與品牌指南 | 視覺識別 | 標記與尋路系統 | 平面設計與包裝 | 宣傳推廣 | 整合營銷 | 多媒體互動營銷 | 體驗式營銷 | 社交媒體與KOL營銷 | 攝影與影片拍攝 | 品牌體驗 | 公司 | 香港 | 代理 | 品牌 | 創意 | 設計 | 經驗 | 體驗 | 品牌體驗 | 品牌體驗 香港 | 品牌體驗顧問 | 香港品牌體驗顧問 | 品牌體驗公司 | 香港品牌體驗公司 | 展覽設計 | 展覽設計 香港 | 展覽管理 | 展覽設計顧問 | 香港展覽設計顧問 | 展覽設計公司 | 香港展覽設計公司 | 活動設計 | 活動設計 香港 | 活動管理 | 活動設計顧問 | 香港活動設計顧問 | 活動設計公司 | 香港活動設計公司 | 空間與室內設計 | 空間與室內設計 香港 | 空間與室內設計顧問 | 香港空間與室內設計顧問 | 空間與室內設計公司 | 香港空間與室內設計公司 | 品牌設計 | 品牌設計 香港 | 品牌管理 | 品牌發展 | 品牌設計顧問 | 香港品牌設計顧問 | 品牌設計公司 | 香港品牌設計公司 | 平面設計 | 平面設計 香港 | 平面設計顧問 | 香港平面設計顧問 | 平面設計公司 | 香港平面設計公司 | corporate identity | brand strategy | brand development | event agency | brand image | Brand Identity | Visual Identity | Brand Strategy & Positioning | Hong Kong Brand Consultant | exhibition company | exhibition booth design | booth design hong kong | design exhibition hong kong | Exhibition Production Company | Exhibition Engineering Company | Exhibition Management Company | 企業形象 | 活動代理 | 品牌形象 | 品牌識別 | 視覺識別 | 品牌戰略與定位 | 香港品牌顧問 | 展覽公司 | 展台設計 | 香港展位設計 | 展覽製作公司 | 展覽工程公司 | 展覽管理公司 | 品牌體驗策劃 | 品牌形象設計公司 | 品牌顧問公司 | 企業形象設計 | 品牌形象設計 | 品牌策劃 | 品牌顧問 | 展覽攤位設計 | 品牌活動 | 展覽策劃 | 展覽工程 | 展覽攤位設計公司 | 展覽搭建公司 | 展覽搭建 | 產品發佈會 | 流動展覽車 | 大型商場佈置
QUECO STUDIO is a brand experience agency. We provide end-to-end delivery of exhibitions, retail experience and events that give consumers the opportunity to interact with the brand in person. Our work gives consumers the feel-good emotions needed to foster true brand loyalty.
QUECO STUDIO是一家品牌體驗設計公司。我們提供從構思到製作及管理的端到端服務，包括展覽、活動、零售展示、品牌識別及傳播，讓消費者有機會與品牌進行面對面的互動。透過我們的工作、能夠讓消費者對品牌培養出良好的印象，並從而提升對品牌的忠誠度。
AlphaStep
Brand Development
Do you know that the physical education in Hong Kong is currently significantly below the recommended WHO standard? AlphaStep sees the opportunity of the high demand of physical fitness training for kids in Hong Kong, and they are dedicated to providing a solution.
In the meeting with the founder, we were instantly excited to hear his vision for the first physical fitness training Foundry that is designed for children and teenagers aged 3-17 in Hong Kong. AlphaStep provides innovative and proprioception-oriented programmes that set itself apart from the rest of the kids’ gym in Hong Kong, who usually focus on one-off fun and play only.
The founder wanted the Foundry to be a fun and inviting place that would engage its students and adults and foster the interest to exercise. We go further than desktop research, and visited some of the other play centers and adult fitness centers to obtain a more comprehensive understanding of the fitness-based business.
Do you know that the physical education in Hong Kong is currently significantly below the recommended WHO standard? AlphaStep sees the opportunity of the high demand of physical fitness training for kids in Hong Kong, and they are dedicated to providing a solution.
In the meeting with the founder, we were instantly excited to hear his vision for the first physical fitness training Foundry that is designed for children and teenagers aged 3-17 in Hong Kong. AlphaStep provides innovative and proprioception-oriented programmes that set itself apart from the rest of the kids’ gym in Hong Kong, who usually focus on one-off fun and play only.
The founder wanted the Foundry to be a fun and inviting place that would engage its students and adults and foster the interest to exercise. We go further than desktop research, and visited some of the other play centers and adult fitness centers to obtain a more comprehensive understanding of the fitness-based business.
Client
AlphaStep
Service
Brand Development, Visual Identity, Space & Interior
Year
2022
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What We Did
The project encompasses brand strategy, brand identity, naming, as well as environmental graphics, and other brand applications.
What We Did
The project encompasses brand strategy, brand identity, naming, as well as environmental graphics, and other brand applications.
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The AlphaStep name, developed by Queco, is simple, memorable and strong call to action. The name reflects the brand’s vision, to be the first step of fostering every kid’s lifelong physical activity habits in their early childhood.
The star symbolically represents that every child is a super star, and can be used as a frame for a variety of content. A running track is also hidden within the logo, symbolizing exercise and fitness.
The AlphaStep name, developed by Queco, is simple, memorable and strong call to action. The name reflects the brand’s vision, to be the first step of fostering every kid’s lifelong physical activity habits in their early childhood.
The star symbolically represents that every child is a super star, and can be used as a frame for a variety of content. A running track is also hidden within the logo, symbolizing exercise and fitness.
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The branding is exciting, sophisticated and approachable, conveying AlphaStep expertise in helping kids to build lifelong exercise habit.
The branding is exciting, sophisticated and approachable, conveying AlphaStep expertise in helping kids to build lifelong exercise habit.
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Visual identity introduces a bright and contemporary green gradient color palette that can be associated with seedling growth, as a metaphor for child’s growth.
Because AlphaStep also organizes group activities and corporate events for adults, the contemporary look and feel goes beyond the conventional branding for kids, and ultimately that would be successful in expanding the business.
Visual identity introduces a bright and contemporary green gradient color palette that can be associated with seedling growth, as a metaphor for child’s growth.
Because AlphaStep also organizes group activities and corporate events for adults, the contemporary look and feel goes beyond the conventional branding for kids, and ultimately that would be successful in expanding the business.
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The graphics on the window façade are visible from a distance away, at the same time still allows the pedestrian to see the ninja warrior facilities inside. Everyone arriving at AlphaStep is greeted by dimensional signage at the entrance, and surrounded by an energetic atmosphere.
You can feel that it is a child and adult-friendly environment, the moment you step into the Foundry.
The graphics on the window façade are visible from a distance away, at the same time still allows the pedestrian to see the ninja warrior facilities inside. Everyone arriving at AlphaStep is greeted by dimensional signage at the entrance, and surrounded by an energetic atmosphere.
You can feel that it is a child and adult-friendly environment, the moment you step into the Foundry.
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We created a program of environmental graphics that help the Foundry interiors become a vibrant space for learning and playing.
Supergraphics identifying different rooms like ninja warrior, immersive training, and gym, with the names Lava, Marble, and Magma. Some of the founder’s favorite motivational quotes are also running around the Foundry, capturing their confident spirit.
We created a program of environmental graphics that help the Foundry interiors become a vibrant space for learning and playing.
Supergraphics identifying different rooms like ninja warrior, immersive training, and gym, with the names Lava, Marble, and Magma. Some of the founder’s favorite motivational quotes are also running around the Foundry, capturing their confident spirit.
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Our client shared successful sales results and positive feedback not long after. We are truly delighted for his success, and there is nothing more rewarding than seeing the kids happy and content.
Our client shared successful sales results and positive feedback not long after. We are truly delighted for his success, and there is nothing more rewarding than seeing the kids happy and content.